Google Might Acquire TikTok Competitor "Firework": Report

The past year or so has been all well-nigh short video platforms. Information technology'south thriving. The explosive growth of ByteDance'south TikTok, especially in Republic of india, has encouraged many others to launch similar short videos-driven social experiences. Facebook has been testing its own TikTok competitor called Lasso for some fourth dimension at present. But, reports propose that Google is now also planning to enter the competition with the conquering of a TikTok competitor.

Every bit per a Wall Street Journal report, Google has held discussions to larn short video sharing platform Firework. Information technology'south pretty like to TikTok and allows users to tape and share thirty-2d videos, edited and intended to get viral, on their app. Firework is geared towards an older audition, but it has some powerful storytelling tools that could help the app gain traction among the masses.

One of Firework'south features that I observe quite interesting is called Reveal. It combines both vertical and horizontal video to offering a very different and immersive medium to tell your stories in 30-seconds. Y'all can just twist your phone while watching a video to reveal unexpected sights, plot twists in a sketch, and more.

Sources aware of the development say that Google and Firework haven't discussed the acquisition price, but the former will have to pay a premium because of the competition and technology. The video-sharing platform was valued at more than $100 one thousand thousand in a fundraising round earlier this year.

The study adds that "Part of Google'southward motivation, people briefed on the plans say, is to stay ahead of the vanguard. It is considering other acquisitions in this space, besides." Well, the short-video space could soon witness a new addition equally YouTube executives are also involved in the give-and-take to assist shut the bargain.

Firework made its debut in Bharat earlier this month and well, information technology can exist the perfect opportunity for Google to jump into the social networking scene one time once more. The report adds that Weibo, which is popularly known every bit China's Twitter, has also expressed some interest in Firework's acquisition but the talks haven't escalated as compared to Google.

The technology behemothic has already tasted failure with a myriad of social media platforms, Google+ being the almost recent to shutter for the public and pivoting to the community-oriented platform it is today. So, bank check out Firework on your Android or iOS device and annotate your experiences with the short-video app downwardly beneath.

Source: https://beebom.com/google-acquire-tiktok-competitor-firework/

Posted by: brunoloicher.blogspot.com

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